How we got started...
As an Ag major I'm familiar with different kinds of buildings used to raise animals of all types. After contemplating the use of Infrared in the Ag industry, I realized that the kennel buildings in a commercial operation were difficult to heat with conventional systems. Heat losses created by drafts with cold air entering through the dog doors, from the use of conventional heating systems resulting in most of the hot air in the upper portion of the building and cold concrete floors. Since working with and marketing the Prestyl Infrared Heating panels since 2012, I was confident that this was the answer for the commercial setup to save money and provide a more efficient environment for the dogs.
In 2016 I began reaching out to the breeders in my surrounding counties,
I designed and quoted a few kennels with Infrared heat and sold 2 kennels for whelping buildings right from the start. Although this was a new concept, others were quite interested, just not quite ready for installation. This is the beginning of my relationship with the commercial breeders, now across several states.
In 2016 I attended my first MPBA event in Lebanon, MO to show commercial breeders the Infrared Heating Panels and their potential in their kennel environment. I received words of encouragement from the attending veterinarians who were familiar with infrared heat and its benefits.
In 2016 I also became a member of the MPBA [Missouri Pet Breeders Association] and our local chapter. The organization leadership was very supportive and encouraged me to keep expanding my range of coverage.
I was invited by surrounding state organizations to attend their annual seminars.
MPBA seminar is traditionally the start of the spring seminar schedule.
In 2017 I added 3 states to my new market expansion. In the spring as well as attending MPBA, I also included Minnesota, Oklahoma and PPA in Missouri and APRI shows. After dealing with all the things from flood recovery in May, I made the decision that I needed to concentrate on a full time marketing strategy. So in the fall, MAHA, 4H in Lebanon, and TxPPA were also added.
In 2017 I attended my first APRI [America's Pet Registry, Inc] Dog Show in Mena, AR. I have had a great relationship with the APRI organization since. I've also attended the Making Tracks Dog Show in Kirksville, MO. And in October, I attended the 1st Quality Pet Breeders Show in Harrisonville, MO this resulted in my first heaters being installed in IOWA.
In 2018 I've set up at both: Top of the Ozarks and Making Tracks APRI shows.
Lena and Mary have been pushing me to reach out to new markets with much support and encouragement. And now sponsoring the APRI Conference calls with Michael and Lena.
In April 2017 I was able to make the 12 hour trip to meet the great Breeders of MnPBA [Minnesota Pet Breeders Association] in Granite Falls, MN and introduce them to the infrared heated kennel. And again I was able to return in 2018 with a few more breeders purchasing panels and several more expressing interest and requesting more information.
In April 2017 I was able to attend my first OKPPA [Oklahoma Pet Professionals Association] seminar in Adair, OK. I received a warm welcome and a few breeders started out with a few panels to try out in their kennels. As we were all leaving the seminar, the Oklahoma and Missouri Ozarks began to be succumbed by the major flooding of 2017.
In April 2018 the seminar was in McAlister, OK and had lots of interest with a few more breeders purchasing panels.
PPA of MO
In June of 2017 I attended my first PPA in Moberly, MO. and again in November. Upon returning in November, Breeders began to invest in the Infrared System.
In 2018 I returned to Moberly and received favorable reports of the systems put in place over the winter.
I was invited to attend MAHA [Missouri Animal Husbandry Association] in 2016, but was finally able to make it in September of 2017. I had met some of the breeders at other seminars prior to this event and was able to set up kennel follow-ups and now have a large kennel in the process of installing Infrared Heat in their new buildings.
Getting geared up to be once again set up in Sep 2018. Also a member of MAHA.
Invited in 2016, finally made it in October 2017 to the TxPPA in Mount Pleasant, Tx. Have breeders interested in follow-up and sold a few panels at the event.
2018 was a year of very tight schedules and lots of traveling and expenses. I added 4 new markets & 3 new states to my spring schedule, St Puppy’s Day, Iowa, Kansas, and South Dakota. I think that from March 1st thru June 10th, I slept in motels more than I did at home. After which, I took some time off, more motels, go figure, a trip well worth it to CA to see my niece graduate from HS.
Now home, I'm catching up on all those requests for more information and planning for the Fall seminar schedule which includes, MAHA, 4H and APRI show, PPA and a new state of Indiana, the ICAW.
St Puppy's Day
In January 2018 after attending a local club meeting, I was introduced to the event "St Puppy's Day". I was invited to participate as a vender to get the information about Infrared and its benefits in the dog industry which was held in Wyandotte, OK the first weekend in March. I had several stop and ask for more information and several questions and even sold panels at event.
This was a good event and reached breeders in Kansas, Oklahoma, Arkansas and Missouri. Most of these were new contacts not seen at previous events and were not affiliated with other events I generally am associated with.
March 2018 was a busy one with events each weekend, of which the 3rd weekend was the IaPBA [Iowa Pet Breeders Association] in Altoona Iowa. The breeders in Iowa caught me off guard and purchased everything I had in stock and then some. The weather during the event did have some ice although it did not stay long. It was great crowd. Also a member of the IaPPA.
After Easter week, in April the weekend events started up again with KPP [Kansas Pet Professionals] at a resort not far from Ft Riley, KS.
We experienced Crazy weather that week. Tank tops on Thursday to blowing snowflakes on Saturday. Made many new friends, sales, and several requests for more information.
I'm also a member of the KPP.
My next new territory is Indiana and the ICAW [Indiana Council for Animal Welfare]. I have heard great things about the ICAW from venders that I am getting to know at the other events and they are encouraging me to attend the ICAW at the end of September in Indiana. This is another new market with attendees also from Ohio, Michigan, Illinois, and other surrounding states.